This week’s podcast is with Chris Ashenden, the co-founder of Athletic Greens.Now I want to be totally transparent here – Athletic Greens is a partner of the podcast but I wouldn’t be comfortable having Chris on unless I fully believed in the product and their mission.In this conversation, we touch on Chris’ upbringing and how his experiences traveling around the world with his family shaped him -- and ultimately was the impetus for the creation of Athletic Greens.There were times where Chris was close to broke – living on a diet of rice and beans just to get by - but Chris never gave up.He refused to alter the quality of the product or the mission of the company even if it meant potentially losing everything.Chris is grateful he stuck to what he believed in and it becomes clear how his philosophy has rubbed off on the company.We discuss how to create a culture that stands for honesty and integrity and how to best develop trust with others.I hope this conversation inspires you – that it’s possible to do things the right way, live with integrity and still succeed in business – and for that matter life in general.And one last thing - support Athletic Greens and their mission while you’re at it!