On today’s episode of Happy Black Woman, Rosetta chats with an inspiring entrepreneur and successful business owner, Kristi Jackson. Kristi is on a mission to help women become more profitable by connecting them with their empowerment. Her goal is to challenge the status quo in today’s business world, which leaves most women business owners less profitable and in business for shorter periods of time. Kristi shares her journey with Rosetta from struggling to find her way in the business world to finding her true purpose of helping others follow their purpose and build profitable businesses. The power of never giving up on your dreams. Kristi was incredibly determined in her quest to find support from women in the business world. After spending months looking for answers as to how she could make more money and be more successful, she finally realized the answers were within her. Kristi was inspired to create her business because she wanted to provide the answers she sought out on her own to other women. She knew she could help and she was compelled to do so. Kristi discusses how she ran her first business and was burning the candle at both ends, but was determined to see it through. This became the platform for her current business, Women CEO Project, where she helps women and organizations around the world. Why you need to stop seeking permission to follow your dreams. When Kristi found a way to pursue her purpose through her business, she realized she had been holding herself back for many years. She shares some action steps for women who are ready to build a business around their purpose. The first step? Absolutely, positively stop seeking permission. Kristi shares how common it is to see people and businesses facing obstacles they put there themselves. When you start believing in what’s possible, everything falls into place. Kristi goes on to share the value of growing your email list along with some other valuable steps that can build a strong foundation for your business. The value of saying, “no”. As Kristi delves into her typical day with Rosetta, she begins by sharing why she says “no” a lot. She realized she was devoting time and energy that weren’t adding value to her life and that’s when she knew it was time to start saying no. Kristi also offers insight into how she structures her day and maintains focus with such a busy schedule. From travel to exercise to playing with her dog, Kristi shares how important it is to always make time for the things that truly matter to you. She also dives into her technique for managing tasks and some tech tools she loves to keep things organized. Why not you? As Kristi shares her story, it’s clear that she had to work hard to get where she is today. She overcame obstacles, persevered, and never gave up on her purpose. As Rosetta closes out her chat with Kristi they discuss some books that have inspired her on her journey. Kristi also shares her number 1 tip for aspiring entrepreneurs who are ready to pursue their dreams: Why not you? She explains the power of this simple question and how it can shift your mindset from one of “can’t” to one of “can”. Listen in for a generous free gift Kristi is offering to the HBW tribe. Outline of this great episode [0:33] Rosetta’s introduction of her guest, [1:25] Kristi’s mission and the work that she does. [2:35] How Kristi and Rosetta connected. [4:14] What inspired Kristi to start this business. [9:47] What made her turn it from an organization to an actual business. [11:37] Some action steps for women who want to grow their business. [17:25] Why you need to focus on growing your list. [23:27] How Kristi stays focused and stays on track. [28:29] Kristi shares how she organizes her tasks and projects. [32:25] A book that has inspired Kristi on her journey. [34:40] The #1 tip for women who are ready to build a business around her purpose. [36:49] How you can connect with Kristi. Resources & Links mentioned in this episode BOOK: “The Motivation