This week on The Farm Report, host Erin Fairbanks is joined by Luke Holden, founder and CEO of Luke's Lobster, and Eric Knight, a fisherman who Luke's Lobster has purchased from in the past.

Luke Holden grew up in Cape Elizabeth, Maine—a third-generation lobsterman who started learning the trade at age 13. When he moved to New York to pursue a career in investment banking, he was remiss to find that every lobster roll available was overpriced, drowning in mayo, and diluted with celery. He craved a real Maine-style roll and simply couldn’t find one.

In 2009, Luke turned to his roots and longstanding relationship with the Maine lobstering community to cut out the middleman and bring Maine lobster to the heart of NYC. Today, Luke spends the majority of the year in Maine, where he maintains relationships with fishermen and oversees production at Cape Seafood. He also sits on the boards of the Maine Lobster Institute, the Maine Lobstermen Community Alliance, and the Maine Lobster Marketing Collaborative.

After the break, this week’s EscapeMaker segment features John Ingle of Heron Hill Winery. Heron Hill is among the leaders in recognizing Riesling as the flagship varietal of the Finger Lakes region, and was chosen as one of the ten most spectacular tasting rooms in the world by Travel + Leisure magazine.