Yeekai Lim is the man behind Cognoscenti Coffee here in Los Angeles.  His shops can be found at Proof Bakery in Atwater Village, Culver City, Chinatown, and various other projects.  We speak with him about how he started with coffee pop ups and moved on to full retail locations, and new ventures into bean roasting and beyond.  We chat a bit about service and hospitality, yelp, tea, and how you can have the best cup of coffee in the world, but probably not other things.