Donna Novitsky, CEO of Big Tent Design and a former venture capitalist at Mohr Davidow Ventures contrasts her experiences as an executive in a start-up, a venture capitalist and as an entrepreneur. Novitsky addresses the role of risk mitigation in investing in new ventures and the importance of having a singular focus, aligning company goals with funding requirements and team work in an entrepreneurial environment. Her motto, "Go big or don't go!" has driven her endeavors from her first job to her new venture.