Robert I. Sutton is an organizational psychologist and professor emeritus of Management Science and Engineering in the Stanford School of Engineering. Hayagreeva “Huggy” Rao is the Atholl McBean Professor of Organizational Behavior at the Stanford Graduate School of Business and a fellow of the Center for Advanced Study in Behavioral Science, the Sociological Research Association, and the Academy of Management. In this conversation with Stanford lecturers Ravi Belani and Emily Ma, Sutton and Rao discuss their new book, “The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder,” and offer advice and insights from their years of research and observation.—-----------------------------------Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.CONNECT WITH USTwitter: https://twitter.com/ECorner LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/ Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/ YouTube: https://www.youtube.com/user/ecorner LEARN MOREeCorner Website: https://ecorner.stanford.edu/STVP Website: https://stvp.stanford.edu/Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.