58 min listen
Jennifer Aaker (Stanford University, GSB) - How Ideas Take Flight
Jennifer Aaker (Stanford University, GSB) - How Ideas Take Flight
ratings:
Length:
59 minutes
Released:
Nov 17, 2010
Format:
Podcast episode
Description
Stanford Graduate School of Business professor Jennifer Aaker shares the power behind creating ideas that can build momentum. Through her research on the perception of happiness and meaning, Aaker describes how these concepts relate to a successful and powerful social media campaign. A well-planned effort catches audience attention and offers them an engaging story. Aaker, co-author of The Dragonfly Effect, also offers several personal and corporate examples of effective viral campaigns that garnered real world, and even life-saving, results.
Released:
Nov 17, 2010
Format:
Podcast episode
Titles in the series (100)
Jesse Fink (MissionPoint Capital Partners), Steve Blank (Stanford Engineering) - Intersection of the Environment and Financial Markets by Entrepreneurial Thought Leaders