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12 Effective Ways To Ruin Your Design Business - RD151

12 Effective Ways To Ruin Your Design Business - RD151

FromResourceful Designer: Strategies for running a graphic design business


12 Effective Ways To Ruin Your Design Business - RD151

FromResourceful Designer: Strategies for running a graphic design business

ratings:
Length:
45 minutes
Released:
Feb 4, 2019
Format:
Podcast episode

Description

Don't ruin your design business, avoid the following. [sc name="pod_ad"]Think of your design business like climbing a mountain. To climb a mountain, you require willpower, perseverance, skill, knowledge, stamina, patience and concentration. All these traits come together to allow a mountain climber to make their way up a mountain. You need these same traits to run a design business. Sure, you use them differently, but they’re the same traits nonetheless. And similar to maintain climbing, one slip can mean disaster. Luckily, slipping up on your design business won’t result in death like falling off a mountain will. But it could ruin your reputation, which in turn will ruin your design business. That’s why it’s good to stay on your guard and avoid these 12 ways to ruin your design business. Doing these could ruin your design business 1) Failing to communicate - taking too long to reply to emails.   You are not expected to drop everything you're doing to reply to each new email. It's standard business practice to respond within an acceptable window of time. However, that window shouldn't stretch several days long. It can become increasingly frustrating for the person waiting for your reply. Do this often enough, and clients will lose confidence in you and take their business elsewhere. If Gmail is your email platform check out Boomerang that allows you to set follow up reminders, so you never miss replying to an email. If you don't use Gmail, setting reminders is easy using Siri on your Apple device, your Amazon Alexa or Google Assistant. Simply set a time for your device to remind you to reply to the email.  2) Missing deadlines. Missing deadlines is a sure fire way to ruin your design business. Miss more than one and there's a good chance your clients won't bring you any more design projects. Missing deadlines is usually a case of bad time management and biting off more than you can chew (see number 4). Whenever possible try to pad your deadlines, meaning once you figure out how long a project will take, add on a few days or weeks to act as a buffer, just in case. If you go over your estimated time that buffer will keep you within the deadline. And if you manage to finish on time, your clients will be that much more impressed with you.  3) Showing a lack of confidence in your skills. Nothing turns off a client more than showing a lack of confidence in your abilities. If you show any doubt in what you present to your clients, they will start having doubts about hiring you. Even if you are unsure, you need to present with confidence. Your client will let you know if your designs are not right for them. Never ask a client what they think about the designs you present them. You can ask them what they like or don't like, but not what they think. Asking them what they think is a way of saying you are unsure of what you are presenting and you are seeking their affirmation.   4) Biting off more than you can chew. Don't be afraid to turn down work or to delay working with a client because of your heavy workload. Being in a situation where you cannot take on any more work is a great position to be in. If a client wants to work with you, they will wait their turn. The worse thing you can do in this situation is accepting the work anyways. It's a sure fire way to missing deadlines (see number 2). The same goes for projects with scopes larger than you can handle. You should have a team you can call uponin certain situations, but some projects are just too big for solo designers, no matter how much you'd like to take them on. Don't be afraid to pass on them.  5) Overreacting to criticism. If you can't take criticism, you shouldn't be a designer. It's the nature of our industry that not everyone will like what you do. You need to learn and grow from the criticism you receive, regardless if you agree or disagree with it. Responding to criticism with a strong emotional reaction is an excellent way to alienate your clients. Keep your hurt feelin
Released:
Feb 4, 2019
Format:
Podcast episode

Titles in the series (100)

Offering resources to help streamline your home based graphic design and web design business so you can get back to what you do best… Designing!