Joe Leech shows us how psychology helps frame what we’re seeing in user research. He articulates why the superpower we need is understanding how business works. He inspires us get out of our seat and talk to executives in the organization more about the business. He also challenges us to not just always be shipping, but always be shipping the right things. Secret Identity/Origin Story (4:39) Biggest Superhero (14:50) Biggest Failure (22:37) Awkward Testing Story (30:03) Design Superpower (32:03) Design Kryptonite (33:34) Design Superhero Name (36:52) Fight For Users (42:03) Psychology & Design (43:05) Habit Of Success (49:48) Invincible Resource (51:26) Book Recommendation (54:40) Best Advice (57:49) Contact Info (59:46) Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/039 This episode is brought to you by Adobe, makers of XD. Try it free at userdefenders.com/xd Get your FREE audiobook from Audible at userdefenders.com/freebook. No commitment. Cancel in 30 days, and you won't be charged. The book is still yours to keep.