45 min listen
016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard
016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard
ratings:
Length:
82 minutes
Released:
Apr 26, 2016
Format:
Podcast episode
Description
Get to know Nicole Najafi, founder of Industry Standard,
a direct to consumer denim brand founded
by Nicole Najafi to deliver premium quality (the industry
standard…) denim without a higher price point. Industry Standard
jeans are designed in New York and made in the denim district of
LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of
launching Industry Standard when coming from a digital marketing
background, the conscientious compromises we make every day, and
about focusing on real, thoughtful products – and
relationships – while building your
business.
a direct to consumer denim brand founded
by Nicole Najafi to deliver premium quality (the industry
standard…) denim without a higher price point. Industry Standard
jeans are designed in New York and made in the denim district of
LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of
launching Industry Standard when coming from a digital marketing
background, the conscientious compromises we make every day, and
about focusing on real, thoughtful products – and
relationships – while building your
business.
Released:
Apr 26, 2016
Format:
Podcast episode
Titles in the series (26)
001: Building a Product Based Company with Suann Song of Appointed: Get to know the woman behind your favorite American made notebooks. Suann Song, the owner and founder of Simple Song Design & Appointed, talks to Rita about the path she followed that led to starting not one but two companies, her favorite quote,... by Why Do We Have Things?