Jason Kostal has led a full life: He graduated from West Point, served in the Army, earned an MBA and spent time as an executive in the corporate world. When he was ready for a new challenge he took up guitarmaking and now his instruments are considered to be among the best being made today. On this month's show, Jason talks candidly about branding, customer relations and his path into lutherie.   Thanks to GLUBOOST for sponsoring this episode.     Links Kostalguitars.com https://gluboost.com