Richard Hoover is the founder of the Santa Cruz Guitar Company, which has been a leader in the world of boutique acoustic guitars since 1976. For episode 82 of the podcast, recorded live at the 2023 Fretboard Summit, Richard shares his guiding principles, thoughts on running a company, selecting materials, and much more. Links: https://santacruzguitar.com/ https://gofund.me/56ef4040  (GoFundMe for luthier Joel Wilkens) https://www.instagram.com/frettiemercury/ Luthier on Luthier is hosted by Michael Bashkin of Bashkin Guitars and brought to you by the Fretboard Journal. This episode is sponsored by Dream Guitars. Want to support Luthier on Luthier? Join our Patreon to get access to exclusive photos and content from Michael and his builds.