KJ is a business strategist and publicist with more than 22 years of experience helping entrepreneurs, small business owners, and influencers receive the recognition and revenue their dreams deserve. Top 3 Value Bombs: 1. PR is one of the best ways to build your brand and get the word out about your business. 2. Key messages are the most important and impactful words that you'll use to tell your brand story. Make it easy to understand. 3. Nothing matters more than your reputation. A free calendar filled with about 3,000 days or 52 straight weeks of free content - Gift for Nation Sponsor: ZipRecruiter: When it comes to hiring, you can save time and get more qualified candidates fast with ZipRecruiter. And right now, you can try ZipRecruiter for free at ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.