20 min listen
1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
1155 How He's Used Stories to Build a $20m+ SaaS Platform for Scaling Content
ratings:
Length:
22 minutes
Released:
Sep 22, 2018
Format:
Podcast episode
Description
Tom Gerace is the founder and CEO of Skyword, the leading content marketing technology and services company. Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences through storytelling. With Robert McKee, award-winning story authority and best-selling author, Gerace leads Storynomics Seminars, which instruct senior executives and marketing professionals on how to apply storytelling structure to their business in order to drive revenue, margins, and brand loyalty. Prior to Skyword, Gerace founded Be Free, a publicly traded affiliate marketing platform and services company, which transformed online advertising from pay-per-view to pay-for-performance advertising. Early in his career, Gerace served as a senior business analyst at the Harvard Business School, where he wrote the first case studies on the emergence of the Internet in 1998.
Released:
Sep 22, 2018
Format:
Podcast episode
Titles in the series (100)
Aweber Shares Revenue Numbers, Customer Count, Future: Nathan Latka brings you top entrepreneurs daily inspired by Tim Ferriss, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, NPR, HBR, the StartUp podcast, Art of Charm, Dave Ramsey, Planet Money, APM Marketplace, Mixergy, Seth Godin, #AskGaryVe by SaaS Interviews with CEOs, Startups, Founders