What kinds of writing gets people to take action? In his book, “Writing Effectively for Busy Readers,” Harvard professor and this week’s Master Fixer Todd Rogers discusses his extensive research into the most effective writing styles. Todd talks with Anne and Frances about what it means to be "radically responsible" to your audience. Then he shares the best (and seemingly counterintuitive) writing techniques to stir your readers into action.

Transcripts for Fixable are available at go.ted.com/fixablescripts.