Living in South Carolina and running a residential real estate firm in Syracuse, New York, Bob has become a master of targeting different people for different reasons. We’ll hear how to create great content, and most importantly how to get relevant content to the right people. Bob says you can waste a lot of money by putting out the wrong content. More specifically, great content is a waste if not delivered to the right crowd in the right way. If you enjoyed today’s episode remember to subscribe in iTunes and leave us a review!   Best Ever Tweet: “Any investors out there that are trying to find deals, social media is definitely a way to do that.” - Bob McTague   Bob McTague Real Estate Background: The "Team Leader" of CNY Agent Team of RealtyUSA Began as real estate investor, then got into helping residential clients Has built a highly profitable team of agents Over 11 years in helping buyers, sellers, and real estate investors Since 2008, has been the top team in the Central New York area helping 200 people each year. Based in Syracuse, New York Say hi to him at 315-882-6610 Best Ever Book: How to Win Friends and Influence People   Made Possible Because of Our Best Ever Sponsors:   Fund That Flip provides short-term fix and flip loans to experienced investors. If you're looking for a reliable funding partner, their online platform makes the entire process super easy, and they can get you funded in as few as 7 days. They've also partnered with best-selling author, J Scott to provide Bestever listeners a free chapter from his new book on negotiating real estate. If you'd like to improve your bestever negotiating skills, visit www.fundthatflip.com/bestever to download your free negotiating guide today.