Elle is an artist and author and just a genuinely amazing human. You’ve seen her design work on Medium, Uber, and many other recognizable brands as she came out the legendary design firm, IDEO. She was part of the 30 Days of Genius series on this podcast where we took a deep dive into finding our calling with the help of her breakthrough book, The Crossroads of Should And Must. I’ve personally found the idea of Should vs Must as a powerful tool that helps explore the tension between the expectations that parents, friends, and culture put on us versus who we are and what we know to be true. In this conversation, we get into a project I really love, the 100 day project and how powerful daily action can unlock the biggest ah ha moments. We are also joined by Susie Herrick, co-author of their new book Your Story Is Your Power; Free Your Feminine Voice, which really helps pull the curtain back of the importance of personal connection, relationships, and how powerful our own personal story is in everything we do. When you connect with your story and your voice, you can … as Elle calls it, live life in full color. In this episode, Gurdjieff says the first thing a prisoner needs to do to get out of prison is to recognize they are in a prison. Many of us are imprisoned by the things we “should” be doing. Here are the three questions to ask yourself to break down your shoulds- Where did I first hear this? Are you true for me? Do I want to keep holding on to you? Small actions taken regularly can create huge results. Join the100daychallenge to push yourself to publish something creative every day for 100 days. Regardless of if you’re a woman or not, you have a feminine voice and you have power in that feminine voice. The world will be a better, stronger, kinder place as we all empower our femininity, inclusivity, and community. Enjoy! Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.