Today's podcast is inspired by a question I received on Twitter about setting rates. The question was: "How do you figure out what a person CAN charge for commercial photography in their industry?" In this episode, I talk about: So many of us are terrible about asking for money for our work. Luckily, positioning, negotiating, and pricing are all skills. I provide some resources as well as some hard earned truths about pricing your work. How the alchemy to pricing your work is a balance of what people expect and what someone is willing to pay for your work.  The value of your work must also consider the impact it will have on the ability to change a brand, sell product, or solve a problem Enjoy! Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.