Aaron Ratner is the Managing Director at Ultra Capital, a company that finances small and mid-size startups in the sustainable technology industry. He has over 20 years of experience in advisory, international investment, and project development with a focus on agriculture and technology. Aaron obtained his MsM from Stanford University and his BA from the University of Pennsylvania.   Aaron joins me today to discuss what Ultra Capital is about and what they aim to accomplish with their current business model. He shares his passion for sustainable technologies and preserving Mother Nature. He describes how their business works and their criteria for investing. Aaron also explains why banks aren’t as committed to funding the kind of companies they work with.     “It is incredibly fulfilling, trying to make the world a better place. From that, there is really no turning back.” - Aaron Ratner       This Week on The Future of Agriculture Podcast:   Aaron's definition of project level equity. What he believes is the one key success factor for Ultra Capital. How their business model runs and a few real world examples. Why banks hesitate to loan money for the kind of clients they handle. The reason he became passionate about this type of business. Their primary criteria and requirements in a startup before they invest. What the future holds for Ultra Capital and their upcoming projects.     Connect with Aaron Ratner   Ultra Capital LinkedIn         We Are a Part of a Bigger Family!    The Future of Agriculture Podcast is now part of the Farm and Rural Ag Network. Listen to more ag-related podcasts by subscribing on iTunes or on the Farm and Rural Ag Network Website today.        Share the Ag-Love!    Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on iTunes and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots!    Learn more about AgGrad by visiting:  Future of Agriculture Website AgGrad Website AgGrad on Twitter  AgGrad on Facebook  AgGrad on LinkedIn  AgGrad on Instagram