It's very possible it will take the industry a lot longer than necessary to truly see it's importance. As your business and life expand further and onto the internet, the more room there is in your client's lifecycle to experience your vulnerability. It will ultimately become the separator of trust and will become a barrier to get it. Given the current state of the union, it's hard to see now, especially with it still being early days in other industries as That's what I talk to Olivia Schmitt, of TRICORE Insurance, about as she shares a few early lessons her vulnerability has taught her. P.S. This is certainly the place a lot of insurance vulnerability is tossed around.