That opportunity comes in the form of allowing clients to self-serve as much of the insurance experience as they want. Those experiences could be as simple as ID card requests, or simply getting started with the quoting process. The biggest challenge usually comes in deciding what parts of the process will be mandatory. Because there's an infinite see of time waiting to be saved when you stop doing everything for them. That's what I talk to Nick Thalhammer, of Cincinatus Insurance, about the process he wants for his clients.