Starts with your ability to deliver an "omni-channel" experience today's clients are demanding. It's in serving these vastly different expectations you'll realize how much power and functionality is needed at the center of your agency. Of course, just because you need it or have it doesn't mean you can get the most out of it. Focusing on maximizing that power will make it easier to do your part in pushing the industry forward. That's what I talk to Reid French, CEO of Applied Systems, about how they want to help make you and your agency better. Don't miss Reid talking all things insurance technology at Elevate 19. Grab your ticker right here. Connect with Reid here: Applied Systems LinkedIn