It starts by sticking to what you're good at and building a system that allows you to inspire. During that process, it should become clear what direction your agency should be running in. Because when you consistently stay the course that lets your people experience that dedication to a vision. While change is good, doing consistently and radically only weakens your teams desire to follow you. That's what I talk to Matt Naimoli and Zack Gould, of G&N Insurance about as they continue to double down building a dynamic culture. Don't miss your chance to learn from Matt and Zack live at Elevate 2019, get your ticket now! P.S. Seriously, I can already hear the "I didn't go to Elevate 19" regret building.