Starts and stops with the titles of your content, because without good ones there's very little chance anyone will be able to find you. It's always the first and easiest thing to mess up when starting your content journey. There needs to be the same if not more attention paid to that handful of words as is to the entire piece. Almost always it starts by dramatically underestimating just how specific you need to get for people to find you. That's what I talk to Allen Drew, of the Allen Drew Agency, about he's trying to find his right spot.