Both topics sit at the center of uncomfortable conversations that aren't happening enough within agencies. They both also rely heavily on challenging the status quo and taking risks to effectively drive change. However, amazing things start to happen when new people are exposed to the opportunities the insurance industry provides. Also, consumers have the potential to build deeper relationships on the agent level when those individual brands are allowed to shine. That's what I talk to Deidre Wright, of Business Insurance, about as she pushes both topics forward.