Todays guest is a trainer that wants to change the industry.  He realized very early in his career that most agents and the industry was commoditized and when you become a commodity-----price pressure is not very far behind.  He set out to change the consumer experience from an agent centric to a consumer centric process.  He feels that if you can provide a unified and high experience like big brands like Hilton or Mercedes you can charge a high end price. We spend some time talking about mindset and he shares how when he made it by all outside metrics he felt empty----he didnt feel right--like he was extracting from his clients instead of being additive. At the end he shares a course that he built for agents that want to level up make more money and with more joy.  Theres a 500 dollar promo code at the end. Join the Conversation Follow me on twitter @superagentslive Hashtag: #unpackthatidea Ready to level up and do radio?  Go to www.realestateradioexperts.com and see how you can double your business Want to start your own podcast?  Check out www.viralkast.com Need some help?  Check out www.schoolofprofits.com