52 min listen
Why Building a Community Prevents Subscription Cancellations
FromShopify Masters
ratings:
Length:
44 minutes
Released:
Jun 11, 2019
Format:
Podcast episode
Description
Adrian Wood went from making music on his laptop to producing for the likes of 50 Cent, Snoop Dogg, and Eminem.
Beyond catchy composition and rhythm with a hook, he discovered that there were many hopeful producers who lack access to digital assets like drum kits or synth loops to create the songs they had in their minds. Ever since joining Modern Producers as the CEO in 2013, Adrian is on a mission to deliver these digital assets to up-and-coming producers and has built a loyal community of monthly subscribers and outsourced almost all of the content production.
Click here for more information on Modern Producers and show notes: https://www.shopify.com/blog/modern-producers-subscription
In this episode of Shopify Masters, you'll learn from Adrian of Modern Producers on how he built a sustainable business selling digital products through a subscription model.
Beyond catchy composition and rhythm with a hook, he discovered that there were many hopeful producers who lack access to digital assets like drum kits or synth loops to create the songs they had in their minds. Ever since joining Modern Producers as the CEO in 2013, Adrian is on a mission to deliver these digital assets to up-and-coming producers and has built a loyal community of monthly subscribers and outsourced almost all of the content production.
Click here for more information on Modern Producers and show notes: https://www.shopify.com/blog/modern-producers-subscription
In this episode of Shopify Masters, you'll learn from Adrian of Modern Producers on how he built a sustainable business selling digital products through a subscription model.
Released:
Jun 11, 2019
Format:
Podcast episode
Titles in the series (100)
The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed: On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right. In this episode you'll learn: 1. How to find out what product features your customers care about. 2. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel). 3. The tough lesson this entrepreneur learned when he blindly trusted professionals. by Shopify Masters