* A simple strategy you can use attract the most qualified, highest paying clients and customers in your market (This strategy was developed and honed by one of the largest and most successful consulting companies in America) * How To Catch Fish With Strawberry Shortcake: The biggest mistake business owners make when it comes to increasing response and attracting more leads (and the 2-part solution that turns this mistake into more money) * Bob shares how to apply his RFMex formula in your business so you're only selling products and services that bring you the most income * OVERWHELMED? Here's a a powerful (but strange) way to make the right decisions in your business that actually leads to exponential growth (even if you have so much going on you can't think straight) * Not all dollars you make are equal. Bob shares the "The Principle Of The Unequal Dollar"...and... "The Four Categories of Sales" so you never again waste time on sales that could be damaging your business and INSTEAD you're focusing on customers and clients who return the most value for the least effort * A time management trick that gives you more focus, gets rid of trivial tasks, and helps you get more done in a shorter period of time so your life and business is E.L.F.™ (Easy, Lucrative, and Fun™)