In this episode, Joe interviews Genius Network Member Reggie Chandra PhD., P.E., CEO and lead traffic engineer at Rhythm Engineering, the innovative leader of real-time traffic signal optimization technology. You’ll discover the process for innovating new ideas and value, how artificial intelligence is cutting driving and commute times by 50% and transforming the way people drive, and what you can learn by thinking different. Here’s a glance at what you’ll learn from Reggie in this episode: The purpose, mission, and vision of Reggie’s company and why he founded Rhythm Engineering. How Reggie grew his company from $224,000 annual revenue to $7.3 million in 36 months. The difference between selling Business-To-Government compared to Business-To-Business. How the InSync adaptive traffic signal system is saving lives by eliminating a third of crashes. Reggie describes his process for discovering and innovating new ideas and value How artificial intelligence is cutting commute times by 50% and transforming the way people drive. Reggie shares one of the most important lessons he learned about running a business. Shownotes and links from this episode can be found at: www.ilovemarketing.com/greenlight