Lisa Ryan Howard is an advertising expert with 20 years of strategic media experience in deep print, digital and integrated sales roots.Some of her past job titles include, Senior Vice President of Conde Nast, Publisher of Billboard, business lead of lifestyles at Yahoo, and the vice president of consumer strategy at WebMD.After WebMD, she started working at The New York Times where she initially served as Senior Vice President of advertising. Since then she has transitioned into the role of Senior Vice President and general manager of media at The New York Times. She is one of Advertising Age’s “40 Under 40.” Today she is here to talk about how to know when it’s time to transition to a new job, what, exactly she does in her role at The New York Times and what you need to know about advertising to properly run your business.