Beppe Colla, who was born in 1930, literally defined what Barolo is today through his work at the Prunotto winery in the Piemonte of Italy. Beppe Colla was one of the first to introduce single vineyard Barolo to consumers, and he helped lay down the guidelines that shape the wines of the region today. This is a rare interview with Beppe Colla, who is now blind and lives in retirement.