The RunRunLive 4.0 Podcast Episode 4-313 – Jens takes on the internet startup
“The lost Episode”
(Audio: link) [audio:http://www.RunRunLive.com/PodcastEpisodes/epi4313.mp3]
Link epi4313.mp3
Support my Hood-to-Coast Relay for Cancer Research - https://give.everydayhero.com/us/chris-russell-hood-to-coast-for-cancer-research
Intro Bumper:
Hello and welcome to episode 4-313 of the RunRunLive podcast.  It’s a beautiful day and I feel very lucky with all the gifts I’ve been blessed with.  
Part of the blessing is all of you, the people I’ve befriended over the years doing this show.  My life is so much richer for it.  So, thank you.  
I got to see one of my online friends this week.  I was out in San Diego and I originally planned to hop the redeye back but decided to stay over instead.  And ZenRunner drove out meet me.  We went for a run together, had a quick supper and a great talk. 
I love talking with Adam because he’s super smart and has a deep well of intellectual experience to draw from.  
I was telling him how I was working my way through the Head Space meditation app and how some of the days it was super hard to get my mind to quiet down.  
He told me that your mind is like water, sometimes it’s calm and sometimes it’s choppy.  You can’t really control that but you can manage your life around the knowledge of what state your mind is in.  
I think in practice it’s similar to how I sleep on airplanes.  If a plane is super noisy I’ll visualize that I am inside a clear box, a force field of sorts.  Inside the box all is quiet and calm.  All the noise and chaos is outside the box.  In much the same way I’m hoping my meditation practice, as pitiful as it is, will allow me to create that patch of calm water for myself within an angry sea. 
I’ve been getting in some awesome runs, especially trail runs.  I’m close to setting my race calendar for the summer and we’ll talk about that in the outro today. 
I went back to the cardio doctor for my 2-week review after the procedure.  They seem to think everything is well but they won’t declare success or failure for 3 months.  I guess there’s a burn-in period.  I’d better get the extended warranty.  
I’ve been watching my heart rate in my training and it seems to flip less.  We’ll see.  The trail runs have been really fun and it’s great to get back out into the green bosom of the world.  I got a pair of Hoka trail shoes and I love them so far.  Go figure, all the free shoes that I’ve gotten over the years and I fall in love with the ones that cost $130 a pair! 
Today we have an interesting chat with Jens who has started an on-line, peer-review, web site for running shoes.  He’s got a big idea about using the power of the crowd to rate shoes.  You might ask, “What does that have to do with running, Chris?”  
Well, you know I have a deep affection for entrepreneurs and also a fascination with the evolution of the internet and its ability to democratize and disintermediate.  Listen to what Jens and I chat about and see if you can tease out the larger moving pieces.  
In the first section I talk about what people see as their ‘purpose’ when they start running and what we can learn about it. 
In the second section I’ll chat about some stuff (that’s a technical term) that I have learned from hanging around venture capitalist and how some of the stuff you assume isn’t really true. 
It’s great to have summer here.  I feel good about the future.  
On with the show!
Section one - Running Tips
You purpose to start running - http://runrunlive.com/your-purpose-to-start-running
Voices of reason – the interviews
Jens Jakob Andersen
Here are a few links:
http://runrepeat.com/ - read the text on the footer on the right
http://runrepeat.com/about - I'm the only founder and owner. 
http://runrepeat.com/compare-running-shoes - check this tool. It will blow your mind. A completely new way of comparing running shoes.
http://runrepeat.com/ranking/rankings-of-overall-running-shoes
http://runrepeat.com/research-ma