I love perfume so much! But when I learned how toxic and detrimental most perfumes and candles are for our health... well, I threw everything away immediately! Of course, then I was left perfumeless and candleless... But, luckily, I discovered PHLUR, a fragrance company co-created by Eric and Cynthia Korman to consciously curate beautiful and effective products that won’t harm you (crazy, right?). They work with the most sought-after perfurmers in the world to create perfect scents, and today Eric gives us the lowdown on the entire process.   Today on The Platform... Why are high-end fragrances sold at such a ridiculous price point? Building a brand that’s about fragrance, from the ground up What role can fragrance play in your life? Why some natural ingredients aren’t sustainable & some synthetics are safely sourced Not using anything from the International Union for Conservation of Nature’s Red List of Threatened Species PHLUR starts with an idea or a moment in time, as opposed to an olfactive direction The art + science that goes into create a fragrance “All that matters is what you like” How regulations around fragrances might be changing in the near future The biggest challenge in launching the company + building the brand The self-care + beauty industries are predominantly run by men Expanding the PHLUR product line The ‘Clean at Sephora’ initiative   To learn more, visit: http://thisistheplatform.com/podcast   Resources: Learn more at PHLUR.com Connect with Eric on Twitter: @eakorman Connect with PHLUR: Instagram | Facebook | Twitter Check out the PHLUR playlist on Spotify: open.spotify.com/user/phlurscents   The Platform is produced by Podcast Masters