As the Wellness Consultant of Rocco Forte Hotels, an Advisory Board Member of the Global Wellness Summit and businesswoman Irene embodies her family’s entrepreneurial spirit and commitment to ethical business practices. She sees her skincare company as part of a much wider system of people and organizations, nature and the environment; and she is personally committed to doing the ‘right things’ to ensure that her products and processes are as sustainable as possible. Frustrated by the absence of spa formulations with the right characteristics, Irene felt existing brands seemed to be either naively natural or too coldly scientific. No one offered the right mix of nature and science, so she teamed up with Dr. Francesca Ferri of EffegiLab in Trento to address this gap in the market by developing the ‘Irene Forte’ natural skincare range.

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