Unavailable
Unavailable
Unavailable
Ebook270 pages4 hours
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
By Mike Proulx and Stacey Shepatin
Rating: 4 out of 5 stars
4/5
()
Currently unavailable
Currently unavailable
About this ebook
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.
Social TV topics include:
- Leveraging the “second screen” to drive synched and deeper brand engagement
- Using social ratings analytics tools to find and target lean-forward audiences
- Aligning brand messaging to content as it travels time-shifted across devices
- Determining the best strategy to approach marketing via connected TVs
- Employing addressable TV advertising to maximize content relevancy
- Testing and learning from the most cutting-edge emerging TV innovations
The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Unavailable
Related to Social TV
Related ebooks
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership Rating: 4 out of 5 stars4/5Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience Rating: 0 out of 5 stars0 ratingsRaspberry Pi For Dummies Rating: 3 out of 5 stars3/5Professional haXe and Neko Rating: 0 out of 5 stars0 ratingsiPod and iTunes For Dummies Rating: 4 out of 5 stars4/5Home Networking For Dummies Rating: 0 out of 5 stars0 ratingsFinal Cut Pro HD For Dummies Rating: 0 out of 5 stars0 ratingsBeginning Cryptography with Java Rating: 3 out of 5 stars3/5Unleashing Innovation: How Whirlpool Transformed an Industry Rating: 3 out of 5 stars3/5Android Fully Loaded Rating: 4 out of 5 stars4/5Professional DotNetNuke Module Programming Rating: 0 out of 5 stars0 ratingsBuilding Blocks: Buckeye CableSystem’s Communications Revolution, From Printer’s Ink to Cable to Fiber Rating: 0 out of 5 stars0 ratingsMastering Communication at Work, Second Edition: How to Lead, Manage, and Influence Rating: 5 out of 5 stars5/5Security 2020: Reduce Security Risks This Decade Rating: 0 out of 5 stars0 ratingsWindows Home Server For Dummies Rating: 5 out of 5 stars5/5Professional Wikis Rating: 3 out of 5 stars3/5Corporate Governance and Risk: A Systems Approach Rating: 0 out of 5 stars0 ratingsFollow the Feeling: Brand Building in a Noisy World Rating: 0 out of 5 stars0 ratingsWikis For Dummies Rating: 3 out of 5 stars3/5WebEx Web Meetings For Dummies Rating: 0 out of 5 stars0 ratingsWireless Networks For Dummies Rating: 2 out of 5 stars2/5Windows Server 2008 Bible Rating: 0 out of 5 stars0 ratingsLinear and Non-Linear Video and TV Applications: Using IPv6 and IPv6 Multicast Rating: 0 out of 5 stars0 ratingsContent Delivery Networks: Fundamentals, Design, and Evolution Rating: 0 out of 5 stars0 ratingsUpgrading and Fixing PCs For Dummies Rating: 0 out of 5 stars0 ratings250 HTML and Web Design Secrets Rating: 4 out of 5 stars4/5Flip Video For Dummies Rating: 0 out of 5 stars0 ratingsWeb Design Before and After Makeovers Rating: 2 out of 5 stars2/52024: The Future of Television Rating: 0 out of 5 stars0 ratings
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsPre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5
Reviews for Social TV
Rating: 4 out of 5 stars
4/5
1 rating0 reviews