Ebook17 pages10 minutes
Trigger Copywriting
By Hugh Simpson
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About this ebook
I have been a copywriter for literally hundreds of press releases in my 50 years of being in the public relations consulting business. You will learn where I got my first lesson of copywriting and it was not in Advertising 101 at Florida State University. However it was in my Master's Degree in Advertising & Public Relations that I learned what I call Trigger Copywriting©.
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Trigger Copywriting - Hugh Simpson
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