Between the pages and challenge of Self Publishing: Practical 10 steps guide to successfully tackling your publishing venture
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About this ebook
Among the pages and challenges of Self Publishing: Practical guide in 10 steps to successfully tackle your publishing adventure is the essential guide that accompanies you through the critical steps before starting this adventure.
Bestselling self-help author Joseph V. McCaughey reveals 10 vital tips for successfully starting your self-publishing business. Through 180 pages of wisdom and practical advice, you will learn to navigate the pitfalls and take full advantage of the opportunities that self-publishing offers.
Before you take the next step on your self-publishing journey, ask yourself: Do you really know all the pitfalls? Are you set up for long-term success? Are you ready to take the first step towards editorial success and turn challenges into opportunities? Discover in this book everything you need for a successful start.
Key benefits for you:
- Gain an in-depth perspective on self-publishing.
- Reveal the secrets to overcoming initial obstacles.
- Learn from common rookie mistakes.
- Get practical advice from an industry expert.
- Set the stage for long-term success in self-publishing.
- Discover specific tips for overcoming initial obstacles.
- Get a complete guide to successfully start your self-publishing business.
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Between the pages and challenge of Self Publishing - Joseph V. McCaughey
Foreword
I have been following the publishing world as an observer for quite some time. In recent years I have taken an active part by collaborating with my partner in founding a publishing house that deals with self help books, non-fiction and novels.
From the embryonic stages I have been involved in both the entrepreneurial development part and the promotional part. This has led me to cross paths several times with self publishing and the various actors who represent this sector positively and negatively today.
In my own journey I have realized that, like everything in life, nothing basic is easy. In particular, when from the outside you observe a specific industry and everyone in the industry tells you that it is super easy to get started, the task can then become titanic.
Hence I decided to write this book, the purpose of which is not to discourage those who decide to take up self-publishing today. Rather, it is meant to be a kind of cheat sheet, as with medication, the purpose of which is to understand that behind the great benefits and opportunities that self publishing represents there are several obstacles and challenges that those starting out must be prepared to know and face.
So I have tried to point out within this book some information and tips that I personally would like to have known before embarking on the business of self-publishing. I have also pointed out some common mistakes that many people make and would definitely prefer to avoid.
I would like to specify through this introduction that in self-publishing the roles of author and entrepreneur are cohesive and blend together. Often the self publisher reflects both figures. Therefore in this book when I refer to the self publisher
in full I also incorporate all those activities related to the authorship part. Otherwise, in some chapters I refer to the term author
indicating those activities that are relegated to this role as the writer of the literary work.
I have tried to schematically distribute ten tips to consider in advance before starting this activity. Inevitably some topics are interrelated, and some of the hints and tips have a wider range of application. Therefore, you will notice that in several chapters certain concepts are emphasized and reiterated.
That being said, I sincerely hope that this book can be really helpful to you in your evaluations and help you on the path to becoming a successful self-publisher.
Chapter 1: Introduction to self publishing
The evolution of the publishing world
The digital age has certainly given the possibility of moving from a rigidly hierarchical system to an open and accessible system to give space to those who, until only ten or fifteen years ago, would never have had a chance to access it except by chance or great ability and talent. Suffice it to say that until a few decades ago if you were an emerging and little-known singer you could not even approach the door of a record company, while now you can publish your musical work in minutes on all digital stores.
Until two decades ago, if you had no real talent and didn't make your way through hundreds of auditions and among thousands of other aspiring actors, you would never break through in the television world. Today, on the other hand, in a matter of minutes you can upload a video to social platforms and garner millions of views that by comparison, many regional and even national television stations struggle to achieve.
The same dynamics have also involved self publishing. Until a few years ago, talking about self publishing was like talking about the atomic bomb. You know it exists and can do damage but you have no idea how it works. So, with the advent of the Internet and some innovative and versatile distribution platforms (Amazon KDP above all), many people were starting to try their hand at self publishing, becoming full-fledged publishers overnight. Right from the start they were generating various revenues, in some cases the best ones managed to create higher revenues than even those of publishing houses that had already been established in the industry for several years.
Today the scenario is a slightly different one, and the challenges faced by those who want to enter this world are also many. The vastness of the online market makes visibility a valuable commodity, requiring authors to navigate through a sea of content to get noticed. In addition, the lack of editorial filters means greater responsibility for writers to ensure the quality of their work-from writing to editing.
This radical change brings with it both opportunities and obstacles. On the one hand, authors now have total control over their output, deciding for themselves when and how to publish. On the other hand, competition has become fiercer, and writers must be not only skilled in their craft but also competent in dealing with aspects of the publishing business.
Thus, the evolution of the publishing world represents a new era for authors, but also a challenge for those seeking to emerge in a vast and competitive landscape.
Since you have purchased this book you surely already have a general knowledge of the world of self-publishing, however let us take a brief overview to start from the same knowledge base. Next we will look at the various challenges and opportunities related to this field. Let us therefore start at the beginning. What do we mean when we talk about self publishing?
Definition of self publishing
Self publishing is a revolutionary way through which authors bring their work directly to the public without the intermediation of traditional publishing houses. In this process, writers take complete control, managing all stages: from writing to publishing and promotion.
Self publishing gives you the opportunity to express your creativity with complete freedom. The author can scour genres, writing styles, and topics without any limitations or constraints from a publisher. Freedom of expression is at the heart of self publishing, and generally speaking, any individual with a story to tell can do so without barriers to entry. You can open the door to a diversity of voices and perspectives of extrinsic expression.
Often, the greater the freedom, the greater the responsibilities and risks. To have a complete grasp of all that revolves around self-publishing,