A WORLDWIDE PRESENCE

Twenty-seven years ago, on 13 October 1994, Netscape Communications Corporation launched the Netscape Internet browser. This gave us easier access to the world wide web, and savvy businesses knew they needed an online presence.

Since then, social media sites like Facebook, Instagram and Twitter have blossomed, giving writers and readers a plethora of ways to interact with each other online. So, with all these social media options, do writers need a website at all, these days? What’s the business case for having one?

Our space

While social media sites are great places to connect with people, we don’t own or control that space. If a social media company wants to change the way their site looks or how we interact with it, they can do so. They can also close accounts. Therefore, it’s risky using one social media platform as our only online presence.

Whereas, if we have our own website, we are in complete control over what we