The Successfulness

By Bruno F McCogan

Bruno has been coaching people for success for over 25 years, an during this time he came across many cases and analyzed hundreds of them. Bruno mention a lot of studies and he make an attempt to present every aspect of success. Success is not complicated, but it has a lot of faces because it shows up in many aspects of life.

He present a number of cases of success and xenophobia, sexuality, unscrupulousness, crime, pride, hypocrisy, etc.
You may not have even thought about what meant someone's success or failure, and you get answers, or on the contrary, he reveal to you something you haven't thought about before.
You understand this book and with it success by, if you don't look at it as a foreign tale, but you take it over to your own life.
Good luck!

• Language: English
• Publisher: Wizardpublish
• Release date: Nov 17, 2023
• ISBN: 9798223484066

Book preview

1. What is Success?

Let’s start at the beginning. It’s true that many have dealt with the matter of how you can be successful, what the five things are that make a success, and what the five things are that will lead to failure. There are many recipes and more advice, a lot of valuable but none of them actually define what success is. The road to success, my success story, successful people eat this and they do this but they don’t do this, it is all just blah-blah-blah. How about if instead I write down what success is? But first a little teaser ...

An Olympic story

Once there was a young athlete who one day decided that they were going to be an Olympic champion. They trained really hard but still by the age nineteen hadn’t reached the Olympics, so they gave everything up of life outside of athletics and decided to focus solely on preparing for the Olympics. They gave up their family, quit their job, moved away from their home town, and recruited as coach the most popular but strictest coach in the sport. They started their training immediately: every morning up at 5:00 a.m., go for a run, have some breakfast, then continue training with some weights to work on strength, then some meditation followed by lunch. After lunch, they studied the tactics and skills of successful athletes, and then with the help of their coach carried on training practicing starts, finishes, and other technical details. In the afternoon, they’d rest a little and, in the evening, continue training on their strength, then three times run a practice race, every day and all before they went to bed for the night. They constantly checked their times, their calorie intake, heartbeat, and other medical parameters. If they felt tired or that their health was on the down, they’d skip one or two training sessions, but if they didn’t feel like that, they felt in great shape. They said that I will do everything.

Two years before the Olympics they went to another competition which they won with ease and got themselves a place at the Olympics alongside the world’s best. They carried on training right up until the day of the Olympics. Once the tournament began, they cut down on their training, especially the starts and technical side of things, because they felt that they’d reached their race best, they didn’t feel the need to train further thus they just existed, convinced that they were the race. They said that I am the best.

They constantly checked their running times, which stood at 19:51:51 seconds; the previous Olympic champion was 19:53:02. So, they were convinced that it would be them standing on the gold medal podium, but they didn’t just believe this, they knew it; they could picture themselves standing on the podium listening to their national anthem, to them that wasn’t the future – it was the present. The next day came the semifinal which they won again with ease, and two days after that came the final. They weren’t scared, not even nervous. They knew they were the winner, the gold medalist, the Olympic champion. They said that everyone else sucks.

Come the day of the final only they were there, they didn’t even notice the other seven competitors. They’d practiced over and over the race start, so as the race gun fired, every muscle of theirs was prepared and tense. As they raced, they felt that they weren’t actually in the race but in hell and the fire was propelling their body to come first. When they reached the finish line, they looked up at their time 19:51:47, they’d won. Never before had anyone ever run that fast, but there was something they didn’t understand – how come their name was next to the number 3? How was that possible? There must be some mistake that their name shows third. But slowly they read the score board: 1. 19:51:36, 2. 19:51:42, but their name was next to 19:51:47 and third place! How come? It was only when their coach and the other race competitors went to the winner to offer their congratulations did they see that that person had WON.

Even after the results were announced and they were led to the third place on the podium and a bronze medal hung around their neck; they didn’t understand fully what was going on. HOW WAS THAT POSSIBLE? They’d spent minute after minute, hour after hour training, days, weeks, months ... they didn’t understand.

No one ever saw them again; they didn’t give interviews and withdrew from competitive sport. But they didn’t give up sport completely. They returned to the village where they’d grown up and coached athletics to children, but they never spoke with anyone about the last four years. They got married and lived a quiet life, when six years later in a city nearby, they bumped into their former coach, the one who had helped them prepare for the Olympics. They would have liked to have slinked away but the coach spotted them.

Hello, I haven’t seen you for ages! said the coach. What’s up?

The athlete felt like they couldn’t walk away, but they didn’t know what to do; they weren’t prepared for this meeting. They felt a lump begin to grow in their throat, one that began to choke him, bitter and salty when he tried to speak.

Please excuse me, I was unsuccessful. I wasn’t worth the effort that you put into me. I wasn’t worth anything; all I did was cause everyone pain and cheated them – I lost. I’m a loser.

The coach gave them a hug, calming them down and then said ...

Success is not about how you win; it’s about how you fight. Think about it that at the starting line of that Olympic race were eight competitors all lined up next to each other; each of them wanted to win and each of them had trained as hard as you had. There were eight of you and you were one who got to stand on the podium, a position where every four years only three people can be – you wanted that. Just getting to the Olympics is a success in itself; getting to the final is an even bigger achievement, but standing on the podium is more than success – it is a miracle.

There are some great champion athletes who have won many Olympic medals, but an athlete who runs in just one race can only get one medal, and you did that. In preparation for that you did everything; you were a success, but in the race, you needed to fight, and that’s not about success. In that race eight successful athletes competed and from those only one can win. You weren’t at the following Olympics, but at that tournament, your time of 19:51:47 would have won you gold, but you had made your mind up that you’d had enough success. It was your decision to start, your decision to continue, and your decision to quit. Take note that success and the result are not the same.

Success is not equal to the result, success is different. What is considered successful is different to someone on the outside to someone like you who is living it, but writing about success is not that difficult. Success is not a result, SUCCESS IS A STATE – to be precise, it is a state of energy.

Success: A condition of achieving one’s goal with positive energy

So, success is positive energy. Positive energy can be put into lots of things, be it any kind of sport, family, work, money; in fact, any kind of success is possible. In language, the concept of success is blurred with a positive result, but it is not that.

Therefore, success is a state. Success is a state where things are going well. That again means that whatever it is you’re doing has positive energy. You will see later how important is the phrase positive energy and for this you will always see the state of success. Success has two sides and you decide whether "things are going well" but if they’re not, this is how people around you judge. For the most part, people around you only see the end result, they don’t see the day-to-day struggle, yet that is the point – see and feel success every day when overcoming every obstacle. This is really important: What do you think in the previous story that the bronze medalist was successful?

It’s a result just getting to the Olympics, to the final, even if you finish in third place. You were a success at the Olympics; you achieved something but you weren’t satisfied. These concepts are worth clarifying, so that they don’t bother you later with the fact that you weren’t satisfied with what you achieved at the Olympics so you became bitter and quit the struggle. You broke with success and thereafter lived an average life.

2. What Makes You Successful?

1. Success lasts for as long as you don’t give up.

2. The basics of success: BELIEF, without belief there isn’t success.

3. Aim: success is the positive energy of achieving this aim, so that is there balancing in front of your eyes and that you believe in the aim. It is true that the aim is necessary, for without it you can’t believe in anything! Without an aim, you have nothing to aim for; it is difficult living thinking everything will be somehow and believing in success or doing some things successfully or everything. So really, if you can’t work out what is your aim, then what can you believe in?

4. Success needs fuel, and that fuel helps the positive energy to make things positive. An aim (with belief) + fuel for your aim = positive energy = success. But what is the fuel needed for your success?

a. Willpower: Willpower is necessary. If you only want something, then you’ll only get something. Willpower gives strength to belief.

b. Action: This is a really important ingredient; it’s a real motivator, if you not only believe in what you do but do something about it too. Unfortunately, in most cases belief is not enough; you have to do something towards it, and the more you practice and experience you have, the easier things will go. Indeed, with practice you can replace any missing talents.

c. Knowledge: This too is really important; that’s why you should – learn, learn, learn.

d. The most diverse, everything that will aid your success. The fuel of success could be money, information, an idea, luck, skill, a relationship, communication, practice, ability, etc. These all-aid successes if you have them as help, but if not, then it still doesn’t prevent success; it’s just harder without them than it is with.

3. Success and Luck

Success and luck are very similar but there are two large differences between the two as well as one big similarity. Luck cannot be induced; therefore, you can’t work for it and neither can you direct it. Luck lasts for a while, then once it’s reached its end, you can’t do anything about it, but you can cover it in positive thoughts (you can read about positive thinking in lots of places, so I will not touch upon it here). The base of success is positive thinking and that’s why it reflects luck.

Winning the lottery is luck, BUT investing and using the prize money wisely is success. On the same lines, luck can fuel success. There are some people who win something once in their lives and with that luck use the prize money to build a successful business. I myself know a carpenter, a real tradesman who had loads of work, who won a large amount of money on the lottery and from that money built himself a new house and a business – he renovated his old house making a workers’ hotel out of it, and from his old business premises he made a warehouse. He was successful already with this went up to another level; before he had three employees and with a profit margin of 20% manufactured individual doors and furniture, but with his new business, he employed eight workers and had a profit margin of 30% and was able to manufacture individual kitchen and bathroom furniture, even expand his product range and began dealing in antique furniture.

The carpenter would have been able to buy a sports car, keep two lovers (for a while), or travel the world and his business stayed with three employees and a profit margin of 20%, but he preferred to invest his winnings.

Success is endless or lasts as long as you want it to, for as long as you don’t give up, for success is yours for as long as you keep it.

4. The Beginning

Success is a painful thing; that’s why we have to fight for it and believe in it. These are really hard things to do, especially if you are down; that’s why it is important that you start – but when?

When to begin: NOW (not ASAP but right now).

What do you have to do to be a success: EVERYTHING.

What can you be successful at? AT EVERYTHING, BUT you