Ebook287 pages5 hours
When the Filter Fades: A Novel
Rating: 5 out of 5 stars
5/5
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About this ebook
There's a hierarchy to fame – from the Real Celebs who sell their skills as actors and singers, to the Professionally Pretty (the garnish to any occasion), the Hashtag Hustlers, who range from influencers to the social media savvy, to the Hopeless Hangers-On. Everyone has their place in the ecosystem, and knowing your place in that hierarchy is half the fame game won.
For three young women in Joburg, the new age of internet celebrity presents them with obstacles, opportunities, opulence and a chance at fame, fortune and fierce fashion.
LIN
Through sheer ambition and force of will, Lin has rebranded her entire existence. She's shrugged off her past to fully embrace a new identity: Linfluencer, the high-end influencer whose Outfits Of The Day are obsessively followed by every budding fashionista with a blossoming social media addiction.
LEBO
Then there's Lebo, who has only ever known a life of fame – real fame – as the former child prodigy behind TV phenomenon Sedi Star. Everyone grew up watching her every move, but now, as she's grown up, the work, roles and offers have evaporated. But her penchant for scandal, controversy and social media squabbles have kept her in the headlines.
MBALI
And finally there's South Africa's reigning Queen of Gossip: Mbali. The entertainment site she runs with an iron fist is known for breaking the hottest news – and the odd celebrity career. With the Hashtag Hustle threatening her media empire, how will she continue to keep her readers enthralled?
As Lin, Lebo and Mbali jostle to take their places in the fame hierarchy, their ambitions, aspirations and agendas collide. Their wins and woes not only affect one another, but can mean that they either individually rise or collectively crumble. Will Lin's past threaten her future? Will Lebo's (self-)sabotage prevent her return to the top? Will Mbali's reign as the Queen of Gossip continue – or reach a dead end? The choices they make can balance or break their entire ecosystem.
JANINE JELLARS, the author of When the Filter Fades, is an editor, marketer and entrepreneur. A child of the 1990s, and the ultimate millennial 'slashie', she's seen it all, done it all, and written all about it.
For three young women in Joburg, the new age of internet celebrity presents them with obstacles, opportunities, opulence and a chance at fame, fortune and fierce fashion.
LIN
Through sheer ambition and force of will, Lin has rebranded her entire existence. She's shrugged off her past to fully embrace a new identity: Linfluencer, the high-end influencer whose Outfits Of The Day are obsessively followed by every budding fashionista with a blossoming social media addiction.
LEBO
Then there's Lebo, who has only ever known a life of fame – real fame – as the former child prodigy behind TV phenomenon Sedi Star. Everyone grew up watching her every move, but now, as she's grown up, the work, roles and offers have evaporated. But her penchant for scandal, controversy and social media squabbles have kept her in the headlines.
MBALI
And finally there's South Africa's reigning Queen of Gossip: Mbali. The entertainment site she runs with an iron fist is known for breaking the hottest news – and the odd celebrity career. With the Hashtag Hustle threatening her media empire, how will she continue to keep her readers enthralled?
As Lin, Lebo and Mbali jostle to take their places in the fame hierarchy, their ambitions, aspirations and agendas collide. Their wins and woes not only affect one another, but can mean that they either individually rise or collectively crumble. Will Lin's past threaten her future? Will Lebo's (self-)sabotage prevent her return to the top? Will Mbali's reign as the Queen of Gossip continue – or reach a dead end? The choices they make can balance or break their entire ecosystem.
JANINE JELLARS, the author of When the Filter Fades, is an editor, marketer and entrepreneur. A child of the 1990s, and the ultimate millennial 'slashie', she's seen it all, done it all, and written all about it.
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Reviews for When the Filter Fades
Rating: 5 out of 5 stars
5/5
1 rating1 review
- Rating: 5 out of 5 stars5/5Absolutely loved how this book makes the world fade into the background as the characters jump to life. I couldn't put it down from pg 1. It's a fun, light read but it's also relevant for readers from any part of the world.. and there's so much we can take away from it for our own growth and understanding. "Only once it's all broken down, only then can we start rebuilding." Can't wait for a part 2!
Book preview
When the Filter Fades - Janine Jellars
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