How much is your time worth: A strategy to redefine work and happiness based on your most valuable equation: time + freedom

By Fábio Ennor Fernandes

ALTHOUGH WE ARE NOT FULLY MASTERS OF OUR TIME, WHAT CAN CHANGE OUR FUTURE IS OUR CAPACITY TO ACT INSTEAD OF COMPLAIN.
Unfortunately, people can't take the reins of their own routine. They are constantly overloaded with work, with no time left for other areas of life, and, as a result, their existence is usually far from what they would like it to be. They feel unmotivated, exhausted, and have trouble sleeping—a comprehensive unhappiness. Yet, instead of moving towards change, they continuously complain about anything and everything. How can we transform this reality and live a successful, fulfilling, fun, and worthwhile life?
ln How Much is Your Time Worth?, Fábio Ennor Fernandes shares valuable tools, ideas, and positive provocations that will help you improve your daily life. Here you will find inspirations to balance all areas of life—business and experiences; money and peace; time management; your own well-being, that of your family and of those around you—focusing on aspects such as self-respect, sincerity with yourself, and above all, a positive attitude and good humor.
ln this book, you will learn how to:

- Define what you want and what you don't want;
- Consider other perspectives;
- Always do your best;
- Appreciate the power of togetherness;
- Live your life with

• Language: English
• Publisher: Editora Gente
• Release date: Jul 28, 2022
• ISBN: 9786555442243

Book preview

How much is your time Worth?How much is your time Worth?

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How much is your time Worth?

Cataloging-in-Publication Data (CIP)

Angélica Ilacqua CRB-8/7057

Indexes for Systematic Catalog:

1. Career guidance

NOTE FROM THE PUBLISHER

Fábio Ennor Fernandes impressed me from our first conversation because I realized how he had found the meaning of his life through his values, family, and the search for simplicity. Moreover, he leads the Walking Together movement, an initiative to promote small towns in Brazil, calling on entrepreneurs to create opportunities for development and growth, tracing opportunity routes beyond the large urban centers.

Fábio is the typical person whose goal is always to make things work, no matter the situation. His story has the power to inspire all readers, for he shows that there is always a way out to deal with whatever the challenge may be.

With this perspective, he planned what would be his ideal life and, step by step, built the reality he has today. He’s a very good-humored person and a successful entrepreneur who helps several others in Brazil and worldwide to have successful businesses that deliver good results for all stakeholders.

Time is the crucial element because knowing that we are finite makes us willing to build something better for the world. In How Much is Your Time Worth? you will find fundamental truths and inspiration to help you structure a plan with strategies that will contribute to a fulfilling and more balanced life.

Enjoy your reading!

Rosely Boschini – CEO & Publisher at Editora Gente

NOTE FROM THE TRANSLATOR

Hi there, dear reader.

I’m Stella, the translator of this book. This note has to do with Fábio and me as individuals. It has little to do with the book. And I should warn you: it has spoilers.

As a young professional translator, I believe it’s possible to translate content without being a writer, but inconceivable to do it without being a reader. Because these roles constantly overlap, translation becomes an important relationship building block between the translator and the author. In some cases, this relationship might not be significant. But in mine, the author-translator relationship is what brought this edition alive: Fábio is my cousin.

He will tell you the story about when his parents decided to move to the countryside, considering it would be a better place to raise him. His dad’s sister lived there, and, among other things, he would open a snack bar with his brother-in-law. These two people are my grandparents, and even though I was not even born yet, Fábio became my neighbor. His first home was just in front of my grandma’s, where I would spend (up to this date) the most part of my years living in Brazil.

This house, which I remember with details, had a pool with a fountain, and so many times I would bother him to come play with me. According to the ones who tell stories about our family’s past, I was a little annoying when I was a kid, especially towards my older cousins. Luckily for Fábio, I would make up to him in many situations later in life. I’m not sure if he remembers I was annoying, but I would like him to never forget that because he was seven years older, and I didn’t have any siblings back then, I looked up to him as my big brother. He was a role model to me.

Seven years is a considerable difference when you are young, but as the years passed, our age gap became smaller, and we could even start going to the same places in a win-win trade. I was 15 years old and ready to start going to nightclubs made for young people. My mom thought it was too early, but Fábio’s presence would make it possible for me to go. Fábio was 21 and made some good excuses to my aunt, justifying the need for his presence in my nightlife initiation. I will never forget us going to The Bar in his red car. I felt special, and I had lots of fun.

More years passed, and I think I really made up to him the day I invited him for his first talk. I was in university, and the faculty was arranging events for the Entrepreneurship Week. I knew he had just started his company and, most of all, I knew him, and I firmly believed he would be a great addition to the program. I always remember the story he tells about when he was driving in São Paulo and, at a certain point, stuck in traffic, he was overtaken by a car from Correios, the Brazilian Postal Service. On the vehicle it was written: have you exported anything today? And he then told us about how he became restless and inspired with that sentence in mind.

Fábio has many stories, and this book represents a collection of them, written with authenticity, diligence, and most importantly: attitude and good humor, the words he lives by. Along this book, you will find some notes I wrote, explaining aspects of Brazilian culture. Still, I felt no need for further explanations about the text itself because the productive lightness he talks about is very present in his writing style.

Besides presenting readers with exciting stories, this book is also a present for Fábio and me. It debuts him as a writer and me as a freelance translator. I read this book, I relived many of the stories with him, and I can only wish that between this pages you find the same pleasure we did. Enjoy!

Stella Ribeiro Alves Correa

DEDICATION

I dedicate this book to my beautiful wife, Carolina She is, without a doubt, one of the most amazing human beings I have ever had the opportunity to meet. I am pretty lucky to have had the chance to meet you and now build our story together.

To my beloved daughters, Ana Luíza and Ana Helena. Thinking about you both made it easier to make this book a pleasant chat about life. I tried to show, from the heart, some of the reasons that make me passionate about living, so I might inspire you both to draw your own conclusions. Remember that we are fortunate to be in this world and that everything comes to an end one day. So, seize this opportunity and enjoy life with lots of self-love. I am grateful every day for you being who you are, and I will always be rooting for you.

I also extend all the affection and positive vibrations to my dear godchildren, Pedro Henrique and Antônio, my joy and pride!

I honor the memory of my mother, Sheila (1935-2009), who, through her love, developed my self-confidence, taught me to have courage, and gave me life twice.

To my father, Paulo Sergio (1941-2018), who shaped my core values and was my rock with his paternal presence. He always made me reflect on the importance of my time.

Finally, to my father-in-law and friend, Cacau (1947-2021). I can say that I had the privilege of sharing a genuine collection of good experiences with him, not to mention the joy of having him as my first reader. He was—and will continue to be—my reference in how I pace the rhythm of my life.

ACKNOWLEDGEMENTS

I would like to start by thanking my in-laws, who have always welcomed me with open arms: my dear mother-in-law, Renata, who has done for me more than many mothers have done for their children; my sister-in-law, Cris—I have never seen anyone with such a big heart; my super brother-in-law, Paulo, endowed with an extraordinary generosity; my brother-in-law’s wife, Danielle, who is always in a good mood; and my niece and nephew, Gabi and Manu, who must be from another world to be such special people!

My partner and brother by heart, Eduardo Bredarioli, who has helped me to learn that life is as it is. And as if that wasn’t enough, he also gifted me with the presence of his wife and now my dear friend, Raquel, together with my nephews, Eduardinho and Pablo.

Thanks to my other brother by heart, Rodrigo Baracat. Besides the countless stories we lived together, he welcomed me into his family. Thus, I want to register my true adoration for Auntie Eduarda and Uncle Evandro. They taught me a lot and made me feel very loved.

Along with these two, I complete the friends’ group with Fábio Lopes, Rafael Darahem, Marcelo Pepe, Leonardo Costa Pereira, Humberto Meirelles, and Daniel Darahem. Each one, with their essence, showed me the strength of the famous saying: A man is known by the company he keeps!

To my first and great friend, Rodrigo Tavares, who I have been proud to have by my side since I was three years old. In addition, he gifted me with a godson and my dear Letícia.

To all from my first and second-grade family, in the name of my uncle, João De Simoni Soderini Ferracciu, one of Brazil’s most fabulous advertising professionals and one of the most refined and intelligent people I have ever met. He certainly had a lot of influence on my life, for he was my great reference and source of inspiration.

I also highlight the significance of my super godmother, Mônica. She believed in me and always kept an eye on my steps, besides putting my beautiful cousin, Mariela, on my path. And I cannot forget to thank my cousin, Stellinha, who changed my life when she invited me to give my first talk.

I thank my dear friends, Professor José Augusto Correa and Tales Andreassi. They’ve also changed my life by allowing me to collaborate with the Center for Entrepreneurship and New Business from Getulio Vargas Foundation (FGV). Talking about the impact of LIDE (Entrepreneurial Leaders Group) on my life, I want to give my deepest thanks to João Doria, who gave me an opportunity and transformed my life.

I am also grateful for the unique opportunity to be friends with and learn from a myth named Luiz Fernando Furlan.

A special thanks to my dear friend, Célia Pompeia. I am incredibly proud to learn from her, and it’s been a joy to be able, together with Johnny and the super team, to help write LIDE’s history around the world.

On behalf of my friend Marcos Scaldelai, I thank all the dear LIDE presidents around the planet for their trust.

From LIDE Ribeirão Preto, I want to thank my dear Maurílio Biagi Filho. I can safely say that none of this would have been possible if it wasn’t for all his energy. I have never seen one person helping so many people.

I thank my dear Chaim Zaher and his daughter, Thamila. They have supported every step I’ve taken, and they can’t even imagine how much they have helped me!

My acknowledgments also to all our affiliates for their trust, on behalf of our super committee of maintainers composed of my friends: Maurílio Biagi, from Maubisa; Adalberto Batista, from Trexx Holding; Alberto Borges Mathias, from Inepad; Antonio Manuel Alecrim, from Basequímica; Chaim Zaher, from Grupo SEB; Daniel Garcia, from SPSP; Daniel Maranhão, from Grant Thornton; Dorival Balbino, from Riberball; Eder Mialich, from Supermercados Mialich; Eduardo Silva, from Edan Bank; Flávio Batel, from Solstic Advisors; Gabriel Paulino, from Terra Nova Trading; Rui Flavio Chufalo Guião, from Grupo Santa Emília; Jardel Massari, from Ourofino; João Naves, from Rodonaves; Júlio Cesar Paim, from Unimed Ribeirão Preto; Nelson Castro, from Cory; Silvio Crestana, from Embrapa; Thamila Zaher, from Grupo SEB; Tomie Sakamoto, from Arezzo; Marcelo Salomão, from Brasil Salomão Advogados and William Oliveira, from Totvs IP; together with our super team of stars: Monize (Morango), Mariela, Elias, Samara, Joelma, Dani, Fabrício, Victor and the teams from WHF and Phábrica de Idéias.

I want to leave a special thanks to my dear friend, Marcelo Salomão, for his trust. Besides being my oldest supporter, he became my new partner at LIDE Ribeirão Preto, so that we can continue this journey even more united.

It is also essential to mention that nothing would have happened without the efforts and connections of my dear friend, Patrícia Meirelles.

I want to thank dear Flavio Batel, who had a far-reaching influence in my life when he invited me to be his advisor at Solstic Advisors, a group I am very proud to be part of. Also, to my childhood friend, Betinho Biagi, who invited me to join the board of a brilliant initiative called Projete o Futuro (Project the Future). I am very honored to contribute to this project.

Talking about our project Walking Together (WT), I must thank all our dear walkers that make our journey incredible and our pilots, the true ambassadors in these wonderful small towns. A special mention to my cousin and friend, Otávio Juliato, who’s taken the first steps of this journey with me.

Soon after that, WT gave me a great gift: a brother by heart named Victor Bermudes. Besides embracing with me the cause of taking WT to the whole world, he is a fantastic human being and a friend for all hours, who overflows with joy wherever he goes. I wish for everyone to have a Victor in their lives.

I also bring special attention to our Team-One, the superheroes: Zitão, our dream strategist; Luan, our tireless warrior; Arruda, the natural trailblazer; and Mariela, our number one.

Gui, the giant—I am sure he is a robot with artificial intelligence; Monize, our dear Morango, who is omnipresent; and William, our guru of numbers. Not to mention the super partners Accenture, Brasil Salomão, Corelaw, Grant Thornton, NavegarTi, Saffron, SobTIC, TokenLab, and Totvs, all of whom, with their incredible skills, have contributed and will continue to contribute so that, together, we can establish the Age of Generosity.

I would like to thank the brilliant team at Editora Gente, in