Cyberculture And Cancel Culture: Repercussions On Image And Advertising Communication

By Odile Dias

This book has Cyberculture and Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his “cancelling” in his professional life, in addition to the reflections on his relations with the partner companies of his company, Flow Podcast. The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture, also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.

• Language: English
• Publisher: Tektime
• Release date: Jun 30, 2023
• ISBN: 9788835453390

Book preview

CYBERCULTURE AND CANCEL CULTURE: REPERCUSSIONS ON IMAGE

AND ADVERTISING COMMUNICATION.

Table of Contents

1 INTRODUCTION

2 DEVELOPMENT

2.1. CYBERCULTURE

2.2. THE ROLE OF DIGITAL INFLUENCERS

2.3 CANCEL CULTURE

2.4. CASE STUDY

2.4.1. Monark’s Case

3 CONCLUSION

4 REFERENCES

Translation: VALQUÍRIA PEREIRA BOSQUETI

Dias, Odile

CYBERCULTURE AND CANCEL CULTURE: REPERCUSSIONS ON IMAGE AND

ADVERTISING COMMUNICATION./ Odile Silva Dias – Rio de Janeiro, RJ: 2022 independent edition.

1. Scientific work

I. Cyberculture

CDD-808.066

This work follows the rules of the new orthography of the Portuguese language.

Acquired image rights - Canva Concession

ALL RIGHTS RESERVED.

Storage and/or reproduction of any part of this work by any means - tangible or intangible - without the written consent of the author is prohibited.

The violation of copyrights is a crime set by law.

To God, for being the source of all that is and the creation of all that exists.

To my parents, who are always by my side, supporting me and helping me always.

To my children, whom I love very much.

Every human action, whether it has become positive or negative, must depend on motivation - Dalai Lama -

ABSTRACT

This book has Cyberculture and Cancel Culture as its subject, bringing the repercussions on the image and advertising communication, that is, the reflection in the image of companies. The paper brings a case study of the Brazilian digital influencer Monark, the consequences of his cancelling in his professional life, in addition to the reflections on his relations with the partner companies of his company, Flow Podcast. The objective is to understand how Cyberculture shows itself and how it connects to Cancel Culture, also bringing a look at the repercussions of image and understanding of how companies act or should act in crises like these.

Keywords: Cyberculture, Networked society, Cancel Culture, Digital influencers, Social