How to Leverage Your Core Competency into a Business Empire: Drawing Lessons from the Success Stories of Ryan Seacrest, Adam Sandler, Reese Witherspoon, and Kevin Hart

By Soren Wilkinson

Just like actors and comedians, businesspeople can leverage a single, valuable skill into an expansive business empire. This short book looks at four celebrity case studies, drawing out practical advice for entrepreneurs.

• Language: English
• Publisher: Lulu.com
• Release date: Jan 3, 2023
• ISBN: 9781387308934

Book preview

Introduction

The entertainers discussed in this book have profited immensely from production deals. Each of them became successful and recognizable personalities before parlaying their fame into business success. They offer interesting case studies in transforming oneself from a niche success story to a business titan.

In some ways, these entertainers have experienced fortunate timing. For example, as of this writing, in 2023, we remain in a period of time in which streaming platforms are competing for dominance. Netflix and its competitors are willing to overinvest in content in order to cement their place in the media landscape. Production companies that can rapidly spin out affordable content stand to profit in the future.

On the other hand, though, the business landscape is always shifting. The individuals profiled in this book have identified opportunities and acted upon them.

While the focus here is on entertainers, the lessons provided in this book apply to non-entertainers as well. Regardless of your professional field, you can learn about empire building from the example of these very visible business leaders.

Parlay Fame into an Empire: Ryan Seacrest

Ryan Seacrest first hit the radar of most American television viewers when he cohosted the first season of American Idol, the 2002 reality show that allowed ordinary people to compete to become music superstars. He quickly became a familiar face, offering onstage banter with Simon Cowell, Paula