MAXIM New Zealand

TEN YEARS, CHEERS!

When you launched MAXIM Australia 10 years ago, did you ever expect you’d still be working on it 10 years later?

Hell, no! If you asked me in 2011 if we’d still be around in 10 years, after launching our inaugural issue with Jennifer Hawkins on the cover, I would’ve told you that you were dreamin’. When we first announced we were entering the men’s lifestyle market, MAXIM Australia had so many non-believers — especially the so-called

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