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    How Taylor Sheridan's 'Yellowstone' franchise could solve a big problem for Paramount+

    by Ryan Faughnder, Los Angeles Times Nov 04, 2021 5 minutes

    As Viacom Inc. and CBS Corp. were recombining in 2019, Chris McCarthy faced a key decision: What to do about "Yellowstone"?

    After leading VH1 and MTV, the Viacom television executive had recently added "Yellowstone's" cable TV home, Paramount Network, to his portfolio, along with Comedy Central.

    The neo-Western drama, starring Kevin Costner as powerful Montana ranch owner John Dutton, was popular but expensive to produce. Basic cable was abandoning scripted drama in favor of cheaper reality shows. What's more, the streaming rights were committed to a rival, Comcast Corp.'s Peacock, presenting a problem for ViacomCBS' own nascent streaming ambitions.

    Instead of cutting the show, McCarthy came up with a plan to expand "Yellowstone" and deepen ties with its creator- director, Taylor Sheridan. The result was a deal for Sheridan to create six shows — including three "Yellowstone"-related programs — exclusively for Paramount+.

    "We decided to take the harder path,"

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