Beer: A Genuine Collection of Cans

By Dan Becker and Lance Wilson

“Lends some insight into the evolution of beer can design and the changing conversation with the consumer through its 500 images.” —Cool Hunting
 
Ever crack open a can of Chief Oshkosh of Wisconsin, or sample Pabst’s Big Cat Malt Liquor? Remember the original St. Pauli Girl, Tennent’s bevy of lager lovelies, or Olde Frothingslosh (“the pale stale ale with the foam on the bottom”)?
 
Presented alphabetically by brand, the nearly 500 cans collected here come from thirty countries and range from the iconic to the obscure to the downright bizarre. From long-forgotten brews to classic brands that have changed their look but never gone out of style, Beer offers a peek into the last century of beer culture, exploring what we drank, how we drank it, and why we picked it off the shelf. While it may not be as refreshing as a frosty cold can of Bud, cracking open this book is certain to stimulate beer lovers and design fans alike.
 
“A great look back at the history of beer design and advertising throughout the last century. I’m sure most beer lovers could appreciate this particular book.” —PhillyBurbs
 
“From the deliciously ephemeral Schmidt’s City Club, to the ambiguous ‘Lite Beer’—the collection will have you saying, ‘Who the hell ever drank that?’ and perhaps, ‘What the hell was I thinking in college?’” —Foodiggity

• Language: English
• Publisher: Open Road Integrated Media
• Release date: Mar 25, 2011
• ISBN: 9781452106861

Book preview

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