Secrets of Reputation Management for Educators: A Field Guide for Protecting Your Academic Reputation Online

By Deborah Frye

It’s every school administrator’s nightmare: a staff member, teacher, custodian, student or even parent of a student posts something online that damages the school’s reputation and, by proxy, your own.

Your reputation is your most precious asset, the one you spent countless years developing with education, dedication to the students and the school.

The fact is, every person has an online reputation. Just like any other kind of reputation, how we present ourselves online creates a kind of perception – either conscious or subconsciously. Whether it’s our personal social media accounts, such as Facebook or Twitter, or our professional ones, such as Linkedin, we create what is known as an online “footprint” that is unique to us.

As school administrators, we are essentially “ambassadors” for our schools, our staff, our teachers, our students, our parents and our district. Whether or not you realize it, your profession propels you online similar to a public figure. You are held to a higher standard as a leader of the young. Therefore, what our online footprints look like is extremely important. Not just to us, but a whole lot of other people as well.

• Language: English
• Publisher: Deborah Frye
• Release date: Dec 18, 2022
• ISBN: 9798218122751

Deborah Frye

Deborah A. Frye Queen of Awesome Founder of Reputation Simple was among the first to understand the stark reality that reputations are made and broken by unfavorable information on the internet. In today’s reputation economy, it is necessary to build a digital wall around your reputation.To address this reality Deborah Frye has dedicated time and resources becoming an expert in the search engine algorithms that collect information and prioritizes search results. Deborah has employed this expertise, in conjunction with web marketing and public relations strategies, to develop a proprietary solution to achieve page one results for targeted search terms. The system uses a combination of traditional Search Engine Optimization (SEO), targeted blogging, social media, press release strategies, video marketing, School Reputation Control, Review Shield® and other available internet opportunities to enhance the search engine’s ability to find relevance for client’s search terms and place them on page one of results.Since 2011, the approach has been so successful that Deborah’s expertise has been sought out by multi-million dollar businesses, community leaders, politicians, public institutions, schools and has been referred from the highest levels of the United States Government.

Book preview

Introduction:

What is an Online Reputation?

It’s every school administrator’s nightmare: a staff member, teacher, custodian, student or even parent of a student posts something online that damages the school’s reputation and, by proxy, your own. It could be something as simple as...

An angry ex-employee or parent posting negative comments about you online;

A teacher posting inappropriate content on her Facebook page;

A staff member getting arrested over the weekend and his mug shot going viral before school on Monday;

Students vandalizing the school overnight and posting incriminating videos of themselves online;

Someone using a school computer to look or post questionable content online...

Either way, the damage has been done. Your reputation is your most precious asset, the one you spent countless years developing with education, dedication to the students and the school. Now, poof – because of the careless actions of others, or even yourself – it's blown to bits and you’re suddenly in the position of doing damage control. Sadly, the above examples and the fallout they create are becoming increasingly common, all thanks to the rapid nature of the Internet and how quickly items can spread online.

The fact is, every person has an online reputation. Just like any other kind of reputation, how we present ourselves online creates a kind of perception – either conscious or subconsciously. Whether it’s our personal social media accounts, such as Facebook or Twitter, or our professional ones, such as Linkedin, we create what is known as an online footprint that is unique to us.

As school administrators, we are essentially ambassadors for our schools, our staff, our teachers, our students, our parents and our district. Whether or not you realize it, your profession propels you online similar to a public figure.  You are held to a higher standard as a leader of the young. Therefore, what our online footprints look like is extremely important. Not just to us, but a whole lot of other people as well.

As individuals, we have a right to engage online in a way that makes us happy, satisfied, inspired, amused and entertained. Just because we are in the field of education and hold jobs as school superintendents,