Craft: The Eat Fit Guide to Zero Proof Cocktails
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About this ebook
When we aren't drinking, whatever the reason may be, we still want to enjoy elegant, thoughtful beverages. This philosophy is at the heart of Craft: The Eat Fit Guide to Zero Proof Cocktails.
Inspired by the talented bar staff of dozens of Eat Fit restaurant partners, these zero proof recipes surpass sugary mocktails and basic soda spritzers, proving that it's truly possible to create remarkable, elevated drinks that are alcohol free with little or no added sugars.
Featuring more than 50 recipes, as well as guides to barware, bitters, glassware, and everything else you need to craft a fully sensorial cocktail, this book is an essential--and beautiful--resource for every home mixologist's library.
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Craft - Molly Kimball
The Eat Fit Zero Proof Story
Why Zero Proof?
For starters, we like the way it sounds. A zero proof cocktail sounds and feels so much more sophisticated than a mocktail or a virgin cocktail. Also, we deserve flavorful drinks that rise above the typical interpretations of sugary, syrupy, juice-filled beverages. So, we prefer to go with zero proof cocktail.
Zero proof cocktails, with the flavors and complexity of traditional craft cocktails, are visually appealing, festive and fun, but still leave us feeling at the top of our game, no matter how many we may imbibe.
We’re highly aware that a zero proof cocktail book coming out of booze-fueled New Orleans may seem a bit out of place. So, here’s the backstory on how it came to be.
For most of my adult life, the concept of zero proof was something I never even thought about—it wasn’t even a consideration. We’re in New Orleans, after all, and drinking is such a part of our laissez les bons temps rouler way of life. Creating a zero proof cocktail book was the furthest thing from my mind.
Around the time I turned 40, I was looking for that edge—that extra bit of inspiration to dial back what was then a pretty steady routine of social drinking.
I was a columnist for the New Orleans Times-Picayune and pitched the idea to my editor: what if (two of my favorite words, by the way) we propose a post-Mardi Gras challenge to our fellow New Orleanians to go alcohol free for the 40 days of Lent—and encourage them to make it their own self-experiment by doing a series of labs and physical metrics, both before and after the challenge? I braced myself for a quick no, or at least a dubious eyebrow raise, from my editor. A bit to my surprise, she loved the concept.
I put myself through the challenge first. Quite frankly, I wasn’t sure I would make it. Again—this is New Orleans. But it was important to me to experience firsthand the benefits I would soon be telling our readers they would experience. I also wanted to see just how quickly 1 might see results. If 40 days felt too daunting for some, what impact could they expect to see in as little as a week that might give them the motivation to hang in there?
After just one week, I was stunned by the benefits I was already seeing and feeling.
Situations that in the past elicited feelings of anxiety—heart racing, hands shaking, ears roaring—stayed the same, but my physical reactions to these stressors were all but gone. I slept more deeply, woke up more refreshed, and remembered my dreams more vividly. In just seven days, my liver enzymes and inflammatory markers were markedly lower (something that surprised even my primary care physician). I was sold.
It turns out—others were craving a similar experience as well. What started out as a citywide challenge quickly expanded to include participants around the world, joining in on the annual Alcohol Free For 40 challenge hosted by our Ochsner Eat Fit team.
The real-world experiences shared by our thousands of participants mirror what science is rapidly confirming—the whole-body benefits of going alcohol free are far reaching and, dare we say, life changing.
Some improvements can be measured objectively, such as blood pressure, triglycerides, liver enzymes, inflammatory markers, weight, and body fat. Other benefits, such as dealing with stress more effectively, improved sleep, more patience, and enhanced mental clarity, are also very real, and relevant markers of positive change beyond what is shown via ordinary lab tests.
Here’s something I find wildly ironic: we often turn to alcohol to relieve stress. But while we’re feeling all good and relaxed, sitting back and sipping our cocktail, the alcohol is actually revving up the stress responses in our brains. Our reactions to stress the following day feel even more intense than before—in some instances even leading to full-blown panic attacks. Unfortunately, it’s all too easy to slip into the habit of turning to alcohol as a shortcut to unwind and decompress, fueling that vicious cycle of our body’s heightened stress response.
Another little-discussed topic—and one of the hard truths that can be tough to accept—is the influence of alcohol on cancer. It’s a known carcinogen, raising our risk for esophageal, liver, gastric, bile duct, and breast cancer. The breast cancer stats are shocking: a large-scale review of more than 50 studies found that a woman’s risk of breast cancer goes up 7 percent for each drink consumed per day. For women who have two to three alcoholic drinks per day, their breast cancer risk is 20 percent higher.
Meanwhile, since the scientific community is discovering that pretty much everything comes down to the gut, we can’t not mention alcohol’s impact on gastrointestinal health. A balanced, healthy gut microbiome is essential, affecting everything from our mood to our weight to our bathroom habits. There’s little debate that alcohol is one of the strongest microbiome disruptors that leads to imbalanced, unhappy gut microbes.
So as our Alcohol Free For 40 participants started to experience these benefits for themselves, the movement gained traction.
Participants came back year after year, with the Alcohol Free For 40 challenge serving as their annual reset, recalibrating their relationship with alcohol. Some have decided to continue the zero proof lifestyle well beyond the challenge.
That’s how our editor, Melanie Warner Spencer, happened into this project. An award-winning lifestyle journalist and photographer based in New Orleans, she made the decision to take a yearlong break from alcohol after her experience with Alcohol Free For 40. Melanie infuses a party into everything she does, and her zero proof lifestyle is no exception. She is well versed in the vast array of zero proof spirits and wines, serving as my go-to resource for