Decharacterization and Degradation of the Urban Landscape

By Joaquim Carlos Lourenço

The management of natural resources in urban areas is currently a topic of great concern for municipal public managers, especially the environmental resources of Permanent Preservation Areas (APPs), due to the illegal removal of vegetation, predatory hunting of animals, illegal housing occupation, the disposal of solid waste and domestic effluents.

These human actions, combined or not, cause environmental degradation of urban APPs. Moreover, other human activities that also cause negative impacts to the urban environment are the advertising campaigns that use the Branding strategy, since the large panels and billboards used on the facades of buildings disfigure the urban landscape.

In Brazil, most municipalities lack the technical, operational and financial infrastructure to coordinate enforcement actions against irregular and degrading human activities in APPs. In addition, there is a lack of specific legislation to regulate the fixing of billboards and billboards for advertising campaigns on architectural buildings with historical value.

As a result of all this, the whole society ends up losing, since solid waste and domestic waste deposited irregularly in forest areas or river courses and tributaries, can contaminate soil, rivers, groundwater, animals, water, vegetation, cause bad odor, attract vermin, visual pollution, and, consequently, damage human health.

Given the population's need to live in a sustainable urban environment, it is essential that municipal managers, the population and other social actors in society participate effectively in the processes of managing natural resources in urban areas, and that the government establishes rules for the use of advertising on the facades of buildings and other urban spaces. Urban sustainability is only possible without the degradation and disfiguration of the landscape.

The present book results from the compilation of some academic works developed by the author. The idea of publishing them as a book arose after realizing that the available bibliography on the subject is still incipient, while the theme gains relevance every day around the world, besides being of great importance to the whole society.

In this sense, the content developed was oriented to cover systematically the related themes: the environmental degradation of urban PPAs; the decharacterization of the urban landscape by the use of the Branding strategy; urban sustainability; and the management of urban solid waste.

The content of this book may be useful for students and professionals graduated in the following undergraduate and/or graduate programs: geography, forest engineering, agronomy, environmental sciences, environmental engineering, agricultural sciences, biology, environmental management, architecture and urbanism, geology, administration, among others.

 

• Language: English
• Publisher: Author's Ed
• Release date: Aug 16, 2022
• ISBN: 9798846844278

Book preview

JOAQUIM CARLOS LOURENÇO

DECHARACTERIZATION AND DEGRADATION OF THE URBAN LANDSCAPE   

Author's edition

2022

Copyright © Joaquim Carlos Lourenço

All rights reserved

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Unauthorized reproduction of this publication, in whole or in part, is a violation of copyright (Law 9610).

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Catalographic Card

The beauty of the urban landscape lies in the harmonious integration of the built elements with nature.

Joaquim Carlos Lourenço

[2022]

ABOUT THE AUTHOR

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Joaquim Carlos Lourenço is Bachelor in Administration (2009-2006) and Specialist in Municipal Public Management (2011-2010) from the Federal University of Paraíba. Doctor and Master (2011-2018) from the Federal University of Campina Grande (UFCG). He served as professor at the Federal Rural University of Pernambuco - (UFRPE/UAST) in the undergraduate courses in Administration and Information System. He also taught in the graduation course of Public Administration at the State University of Paraíba (UEPB). She has academic experience in the areas of Administration, Information System and Environmental Sciences. He has published scientific articles in (several) national and international events, as well as in national and international journals (magazines). He is a member of the scientific editorial board of double-blind review of national scientific journals. But, it was in writing that he found his passion, author of several themes, among them: children's books, of applied social sciences and environmental sciences.

PRESENTATION

The management of natural resources in urban areas is currently a topic of great concern for municipal public managers, especially the environmental resources of Permanent Preservation Areas (APPs), due to the illegal removal of vegetation, predatory hunting of animals, illegal housing occupation, the disposal of solid waste and domestic effluents.

These human actions, combined or not, cause environmental degradation of urban APPs. Moreover, other human activities that also cause negative impacts to the urban environment are the advertising campaigns that use the Branding strategy, since the large panels and billboards used on the facades of buildings disfigure the urban landscape.

In Brazil, most municipalities lack the technical, operational and financial infrastructure to coordinate enforcement actions against irregular and degrading human activities in APPs. In addition, there is a lack of specific legislation to regulate the fixing of billboards and billboards for advertising campaigns on architectural buildings with historical value.

As a result of all this, the whole society ends up losing, since solid waste and domestic waste deposited irregularly in forest areas or river courses and tributaries, can contaminate soil, rivers, groundwater, animals, water, vegetation, cause bad odor, attract vermin, visual pollution, and, consequently, damage human health.

Given the population's need to live in a sustainable urban environment, it is essential that municipal managers, the population and other social actors in society participate effectively in the processes of managing natural resources in urban areas, and that the government establishes rules for the use of advertising on the facades of buildings and other urban spaces. Urban sustainability is only possible without the degradation and disfiguration of the landscape.

The present book results from the compilation of some academic works developed by the author. The idea of publishing them as a book arose after realizing that the available bibliography on the subject is still incipient, while the theme gains relevance every day around the world, besides being of great importance to the whole society.

In this sense, the content developed was oriented to cover systematically the related themes: the environmental degradation of urban PPAs; the decharacterization of the urban landscape by the use of the Branding strategy; urban sustainability; and the management of urban solid waste.

SUMMARY

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PART 1...........................................13

Decharacterization of the Urban Landscape by the use of Branding Communication Strategy......15

Vulnerability.......................................17

Commercial Brands.................................19

Branding Strategy...................................21

Decharacterization of the Urban Landscape...............24

Uncharacterized Urban Landscapes.....................26

Considerations.....................................31

REFERENCES.....................................33

Supplementary text..................................37

Law standardizes advertising and urban landscape in Sorocaba/SP......37

Discussion questions.................................43

PART 2...........................................47

Environmental Degradation in Urban Permanent Preservation Areas......49

Environmental Degradation...........................51

Environment.......................................53

Permanent Preservation Area..........................55

Environmental Degradation in Urban APPs...............58

Recovery of Degraded Areas..........................66

Techniques for the Recovery of Degraded Areas...........68

Considerations.....................................72

REFERENCES.....................................75

Supplementary Text.................................81

The reduction of urban protected areas is a threat to our cities 81

Discussion Questions................................87

PART 3...........................................91

Urban Sustainability and Solid Waste Management........93

Sustainability......................................96

Urban Sustainability................................102

Urban Solid Waste.................................106

Selective Collection................................109

Solid Waste Management in Brazil....................114

Environmental Education............................119

Considerations....................................125

REFERENCES....................................129

Supplementary Text................................135

Metropolis - Environmental Impacts of Urbanization......135

Discussion Questions...............................139

LIST OF ABBREVIATIONS........................143

PART 1

Decharacterization of the Urban Landscape by the use of Branding Communication Strategy

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Urbanization can be understood as a way of structuring the territory, with the city as the concrete material form of this process. Cities have identities with heritage, cultural, economic, technological, relational, natural, social and symbolic attributes that form the basis of the processes of image construction of the territories modified by the human being.

According to Gaio and Gouveia (2007) the management and promotion of the territory has always been one of the main focuses of social and political organization, essentially due to its influence on the modus vivendi and its impact on economic development.

The point is that, with this, often the formation of a territory and the use of its resources is based only on the economic or technological order, without taking into account a broader planning that includes the effects of human actions on the diversity of environmental factors, heritage, relational, social and symbolic attributes that