Marketing

Shared value meets citizen-consumers

Between 2001 and 2002 Brazil went through an energy crisis. The lack of infrastructure planning combined with economic growth forced the government to ration the energy supply in its main urban centres, for intermittent periods of time.

As a student in São Paulo, I remember streets darkening as the sun went down. One evening, walking home, two men riding a motorcycle stopped in front of me. One of them jumped off the bike and, before I knew it, I had been hit on my head with the back of his gun and had my backpack stolen.

São Paulo is one of the many emerging megacities

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